About us
We started as readers,
not marketers.
Attention is the scarcest currency in this city, and a reputation is the easiest thing to spend. We built our practice the way an editor builds a paper.
Our story
From Photoblog.hk
to full-service agency
We began, as all good stories do, with an audience. In 2010, Photoblog.hk gathered four hundred thousand readers who came for the photographs and stayed for the telling — and by 2017, that instinct for what makes this city stop scrolling had become an agency.
Today more than fifty of us — strategists, producers, and reporters who once filed copy for Hong Kong's newsrooms — help over fifty-five leading organisations decide what to say when it matters most, and how to say it so people actually listen.
That is why we built our practice the way an editor builds a paper: a listening desk that never closes, a crisis team that has sat on both sides of the press release, and a studio that believes the best defence a brand can have is a story worth telling.
Our methodologies
Three ways we think
Bomb Remover
Identify brand opportunities from current affairs and crisis.
Buzz Planner
Set the agenda for your campaigns with a forward-looking mindset.
Brand Storyteller
Tell your brand story creatively and effectively.
Why us
Seven reasons brands stay
- 01 Brand
- We translate your brand into Hong Kong stories
- 02 Insight
- Journalist background to catch the next trend and potential crisis
- 03 Strategy
- Full-depth planning team embedded
- 04 Content
- Small expert teams in full gear
- 05 Production
- Comprehensive production powerhouse
- 06 Media
- Extensive KOL, media and cross-promotion networks
- 07 Social PR
- Manage media point of view from offline to online
Meet the team
Founding partners
Written by people who have held a deadline: public affairs, social strategy, film and visual design — four specialisms, one desk.
Alex Lo 盧勁業
Public Affairs
Award-winning former investigative journalist. Leads overall content strategy across the agency, with deep crisis-management expertise spanning traditional and digital landscapes.
Nok Chan 陳偉諾
Social Media Strategy
Over 15 years in social media strategy. Has delivered issue-management training and consultancy for major institutions including MTR, HKIA, PolyU and UNICEF.
Rex Wong 黃志峰
Video Production
Specialises in commercial and social-media video for government bodies, NGOs and finance — from TVC-level productions to post-production and animation. Leads all multimedia output.
Kenneth Yung 容匡彝
Photography & Design
Co-founder of Photoblog.hk. Visual storytelling across production, media and digital, with commercial photography experience covering architecture, events, media and portraiture.
Work with us