About us
We started as readers,
not marketers.
Attention is the scarcest currency in this city, and a reputation is the easiest thing to spend. We built our practice the way an editor builds a paper.
Our story
From Photoblog.hk
to full-service agency
We began, as all good stories do, with an audience. In 2010, Photoblog.hk became Hong Kong's top photography portal — half a million fans, over a million views a month — readers who came for the photographs and stayed for the telling.
By 2014 the platform had become a place where brands told their stories too — photography and video production, social platforms, influencer management. And from 2017, that instinct became an ePR-led creative communication agency, growing into cross-sector ventures — AI-tool development among them — with more than fifty of us on the desk today.
That is why we built our practice the way an editor builds a paper: a listening desk that never closes, a crisis team that has sat on both sides of the press release, and a studio that believes the best defence a brand can have is a story worth telling.
Our methodologies
Three ways we think
Bomb Remover
Identify brand opportunities from current affairs and crisis.
Buzz Planner
Set the agenda for your campaigns with a forward-looking mindset.
Brand Storyteller
Tell your brand story creatively and effectively.
Why us
Seven reasons brands stay
- 01 Brand
- We translate your brand into Hong Kong stories
- 02 Insight
- Journalist background to catch the next trend and potential crisis
- 03 Strategy
- Full-depth planning team embedded
- 04 Content
- Small expert teams in full gear
- 05 Production
- Comprehensive production powerhouse
- 06 Media
- Extensive KOL, media and cross-promotion networks
- 07 Social PR
- Manage media point of view from offline to online
Meet the team
Founding partners
Written by people who have held a deadline: public affairs, social strategy, film and visual design — four specialisms, one desk.
Alex Lo 盧勁業
Social Media Strategy
An award-winning investigative newspaper journalist before co-founding Photoblog Group and Jervois One Group — an entrepreneur with deep skills in social media strategy and crisis management, across both traditional and digital landscapes.
Nok Chan 陳偉諾
Public Affairs
A veteran social media content creator with over 15 years of experience and solid involvement in public affairs and issue management — providing professional training and consultancy for MTR, SCB, HKIA, PolyU and UNICEF.
Rex Wong 黃志峰
Video Production
Specialises in commercial and social media video production, serving clients across gadget giants, cosmetics, NGOs, finance, F&B and government bodies.
Kenneth Yung 容匡彝
Photography & Design
Co-founder of Photoblog.hk, with a path running from production and media to digital marketing and e-commerce. Leads the company’s business development, with a vision of connecting passionate partners across APAC.
Work with us