Two things we manage:
sentiment and appearance.
Everything we do falls under two disciplines. Social Sentiment Management protects the brand — monitoring, ePR and crisis handling. Social Appearance Management builds it — strategy, content and production. Most clients need both; that is the point of one desk.
PILLAR 1 · 輿情管理
Social Sentiment Management
ePR · Crisis Handling · Social Monitoring
- Social monitoring & instant alert
- Risk assessment
- Trend prediction & data analysis
- Emergency planning
- Press release optimisation
- Neutralisation
- Social seeding
- Media pitching
- Community engagement
PILLAR 2 · 品牌呈現
Social Appearance Management
Holistic Strategy · Community Acquisition · Integrated Solution
- Photography & videography
- Live streaming & animation
- Graphic design & copywriting
- AR / VR filters & AI chatbot
- Influencer marketing
- Market research
- Physical & virtual events
- Website development
- Wow creative campaigns
- Performance marketing
Your share of the conversation
is your share of the market.
your buzz volume÷industry buzz volume=market share
The paradigm shift of KPIs: likes measure a post; share of voice measures a brand. We manage your social appearance as the sum of three things — sentiment (how they feel), spotlights (what they see) and mentions (how often you come up).
Death of organic reach
Platforms no longer hand out attention for free. Every message needs a strategy for how it travels — earned, seeded or amplified.
Demographic transition
Hong Kong audiences have scattered across XHS, Threads, forums and group chats. Where a story spreads decides who believes it.
Evolution of communication flow
News no longer flows from press release to reader. It starts anywhere, travels sideways, and arrives at journalists last.
Four reasons the desk is retained
Integrated account servicing
A creative and social-specialist team on one streamlined workflow — high efficiency, fast turnaround.
Expertise in social seeding
A deep working understanding of social sentiment: we keep brands informed, and help shape the discussion.
10+ years of trusted clients
Long-term relationships and one-stop, full-funnel campaigns for institutions that stay.
Strong media background
Former journalists on the desk — the instinct to minimise a PR crisis, and to respond swiftly when one lands.