SSHK — Social Strategy Hong Kong Brief the desk

02 · MANAGE

Issue & Crisis
Management

When the story turns, the worst place to draft your reply is the middle of the storm. We have sat on the other side of the press release — we know what the newsroom does next.

Self-check

Something goes wrong in
your branded channels?

  1. Hate comments are springing up on social media platforms.
  2. The platforms have encountered a massive drop of followers.
  3. People are talking negatively about your brand on forums.
  4. Your brand always gets picked on due to a past issue.
  5. There is an ongoing backlash against your brand.

Our framework

Risk assessment in
five dimensions

Not every negative comment deserves a task force. We grade every signal — high-risk issues get immediate strategy and response; low-risk ones are flagged and monitored, so your resources stay focused on what genuinely threatens the brand.

Day to day, that means monitoring with risk flags and periodic sentiment summaries. Around known risk windows — court schedules, seasonal issues, report publication cycles — it means lines-to-take prepared in advance. And in a live crisis: 24/7 alert, assessment, recommended response with ready-to-use copy, execution, and a post-incident report.

  1. 01 Moral perception 道德觀感
  2. 02 Media commentary 媒體評論
  3. 03 Calls to action 行動號召
  4. 04 Crowd feedback 群眾回饋
  5. 05 Social climate 社會氣氛

Remember

Do not let fears of attack deter your brand
from doing great on social media.

Talk to us