今次公關災難…點收科 🙈
READ ✓ 0.4sSocial Strategy Hong Kong · Crisis Management Expert · 危機管理
Every brand is one headline away from becoming the story.
We are the newsroom on your side of it — fifty storytellers and former journalists, reading Hong Kong around the clock, so the next chapter is written by you, not about you.
MONG KOK DESK · UTC+8 · EVERY BRIEF READ WITHIN 2H
MONITORING SUMMARY · MONG KOK DESK SHIFT: ALWAYS · LOG CONTINUOUS SINCE 2010
since
2010
roots in Photoblog.hk
headcount
50+
storytellers, producers & former journalists
coverage
24/7
the desk never closes
reading for
55+
leading organisations
The triage · 讀完之後
Read. Scored.
Flagged. Handled.
- 00
Read 讀
Every mention is read by the desk — 1M+ channels, five-minute crawls, nothing skimmed.
- 01
Score 評分
Each post gets a number. Green can wait. Red cannot.
- 02
Flag 掛旗
Whatever can hurt the brand goes on the watchlist — graded on five dimensions, not gut feel.
- 03
Respond 處理
Flagged means handled — a line-to-take, a counter-story, a quiet fix, before the post becomes the story.
See how we fight the fire ↓
The playbook · 由觀天到救火
The full crisis cycle → From forecast to fire-out
Hong Kong reads weather signals; we read sentiment the same way. Every crisis follows a cycle — and at every stage of it, there is a right move.
- 01 · 觀天 FORECAST
Watch the sky
AI monitoring across 1M+ channels, five-minute crawl intervals, trend prediction — the whisper is caught while it is still a whisper.
- 02 · 掛波 HOIST THE SIGNAL
Raise the signal early
Risk assessment, emergency plans and lines-to-take prepared before the storm makes landfall — so nobody drafts in the rain.
- 03 · 救火 FIGHT THE FIRE
Contain and steady
Press-release optimisation, alternative-opinion development, correct-information penetration and sentiment management — stage by stage of the crisis cycle.
- 04 · 重建 REBUILD
Rebuild, then fireproof
The best defence is a story worth telling: creative campaigns and community acquisition that leave the brand stronger than before the smoke.
Works · from the archive
All case studies → Stories we turned around
The creative desk · 走馬燈 The best defence is a story
Campaign & production → The best defence is a story
worth telling.
PRODUCED IN-HOUSE · 704 Production — the group's production floor →
Services · the desk, three ways
All services → One desk. Three shifts of work.
DESK/LISTEN
LISTEN 聆聽
Social Listening
Every crisis is a whisper before it is a headline. Our desk reads Hong Kong the way an editor reads the wires — around the clock, across every platform, in both languages the city argues in — so you hear the murmur while it is still a murmur.
DESK/MANAGE
MANAGE 應變
Issue & Crisis Management
When the story turns, the worst place to draft your reply is the middle of the storm. We have sat on the other side of the press release — so we write the statement, brief the room, and steady the narrative while it can still be steadied.
DESK/CREATE
CREATE 創作
Campaign & Production
The best defence is a story worth telling. From key visual to final cut, our studio makes work people share because they want to — campaigns with a beginning, a middle, and a reason to care.
Clients
All clients → Names we read for
File a brief
The next chapter is unwritten. Let's decide who holds the pen.
Whether the story is turning against you or simply waiting to be told — tell us where it stands. The desk reads every brief within two hours.
BRIEFS → info@sshk.ltd
HOTLINE → +852 2713 0997
