SSHK — Social Strategy Hong Kong Brief the desk

Case study

MTR

MTR — Social Retainer

Transport & Aviation Social Retainer
MTR — key visual

The story

Part of every journey.

From large-scale campaigns to everyday touchpoints, we delivered creative solutions across a wide spectrum of projects.

Building on this, we crafted tailored initiatives that resonate with railway enthusiasts, turning interest into meaningful engagement — strengthening communication and reinforcing MTR's role as an integral part of daily journeys.

In the wild

MTR campaign content 1MTR campaign content 2MTR campaign content 3MTR campaign content 4MTR campaign content 5MTR campaign content 6MTR campaign content 7

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More works

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