SSHK — Social Strategy Hong Kong Brief the desk

Case study

OCBC

OCBC — Social Retainer

Banking & Finance Social Retainer
OCBC — key visual

The story

Regional strength, everyday relevance.

Starting from OCBC Bank's strong Singaporean roots, we built a narrative that underscores its regional strength and legacy.

We highlighted key banking services and offerings, making them relevant to customers' everyday needs, and placed emphasis on ESG initiatives — positioning the bank as a forward-looking institution dedicated to enabling aspirations and uplifting communities.

In the wild

OCBC campaign content 1OCBC campaign content 2OCBC campaign content 3OCBC campaign content 4OCBC campaign content 5OCBC campaign content 6OCBC campaign content 7

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