SSHK — Social Strategy Hong Kong Brief the desk

Case study

Alibaba

B2B Never Means Boring2Business — Alibaba

Technology Social Retainer
Alibaba — key visual

The story

The human side of an e-commerce giant.

We reinforced Alibaba's positioning as an e-commerce giant while letting its human side shine through.

In the wild

Alibaba campaign content 1Alibaba campaign content 2Alibaba campaign content 3Alibaba campaign content 4Alibaba campaign content 5Alibaba campaign content 6Alibaba campaign content 7

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