WE LISTEN · 觀天
Social Listening
Every crisis is a whisper before it is a headline. We watch the sky the way Hong Kong watches the Observatory — so you hear the murmur while it is still a murmur.
Our own monitoring tool,
built in 2020
Developed together with Jervois One, Lenx watches over one million channels — news sites, social accounts, forums and platforms — and the coverage grows every day. Four steps take a post from the feed to your phone:
AI data gathering
Crawlers sweep the platforms every five minutes on keyword sets defined with you — brand, product, people and the public issues around them.
AI categorisation
The system learns your categories and reads sentiment directly — processing up to 5 million items a day.
24/7 real-time alert
Urgent and critical signals reach you instantly over WhatsApp — day, night, and typhoon signal eight.
AskLenx AI chatbot
Ask the data questions in plain language, any time, straight from WhatsApp — and get immediate answers.
A dashboard doesn't
call you at 2am.
What sets the desk apart is who reads the data: former journalists, PR practitioners and marketing & data specialists who decode industry trends, marketing insights and consumer sentiment — and who know when a signal deserves a call, whatever the hour.
- 01
Identify
Media coverage, trending topics, and the sentiments, trends and special moments that matter to the brand — what actually happened.
- 02
Strategize
What the sentiment implies, where the opportunity or gap sits, and what the brand can realistically do about it — as a product, a service, a message.
- 03
Execute
An action plan for the identified moment: brand protection through message neutralisation, ePR amplification, or a new play for social commerce.
Report formats
Instant alert
The moment a high-risk signal appears — first read within two hours, faster in crisis mode.
Daily report
Configurable up to twice daily, public holidays included: the day in brief, post-level engagement and sentiment, seven-day trends.
Weekly & monthly landscape
Executive snapshots — total buzz, buzz change, top channels — with trend annotation, hot topics and share of voice.
Ad-hoc crisis deep-dive
Originating post, highest-engagement content, full event timeline and an assessment of response effectiveness.
Formats fully customised to your workflow — Excel and PPT, WhatsApp alert channels, and reporting cadences built around your risk calendar.