01 · LISTEN
Social Listening
Every crisis is a whisper before it is a headline. We read Hong Kong the way an editor reads the wires — so you hear the murmur while it is still a murmur.
How we work
Data plus judgement —
not just a dashboard
Our monitoring combines a co-developed AI listening tool with a 24/7 in-house analyst team. Coverage spans news sites, Facebook, Instagram, YouTube, Threads and the forums where Hong Kong conversations actually happen — including derivative content and memes that often out-travel official channels.
What sets the service apart is who reads the data: analysts and former journalists who know how media think, what makes an issue escalate, and when a signal deserves a call at 2am — following an identify → strategise → execute discipline rather than a raw feed.
Deliverables
Report formats
Instant Alert
Around-the-clock alerts the moment a high-risk signal appears — first read within two hours, faster in crisis mode.
Daily Report
Configurable up to twice daily, public holidays included: the day in brief, post-level tables with engagement and separate article/comment sentiment, and seven-day trends.
Weekly & Monthly Landscape
Executive snapshots — total buzz, buzz change, top channels — with daily trend annotation, sentiment analysis, hot topics and share of voice.
Quarterly & Annual Review
The long view: issue structure, competitor benchmarks and channel performance over time.
Ad-hoc Crisis Deep-Dive
Originating post, highest-engagement content, full event timeline and an assessment of response effectiveness.
Formats fully customised to your workflow — Excel and PPT, WhatsApp alert channels, and reporting cadences built around your risk calendar.