SSHK — Social Strategy Hong Kong Brief the desk

Case study

UNICEF

A Real WOW Factor — WhatsApp Sticker Campaign

NGO & Community Campaign
UNICEF — key visual

The story

Incentives, taken to the next level.

The practice of creating incentives is no stranger to donation campaigns — either to attract new donors or to give an extra boost to devoted supporters.

Taking it to the next level, we leveraged the growing popularity of WhatsApp stickers and created a one-of-a-kind campaign for UNICEF — an approach that proved a success, driving both monthly and one-time donations.

In the wild

UNICEF campaign content 1UNICEF campaign content 2UNICEF campaign content 3UNICEF campaign content 4UNICEF campaign content 5UNICEF campaign content 6UNICEF campaign content 7

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