Case study
Airport Authority Hong Kong
The Art of Following Trends — EXTRA MILE
The story
Trending topics, amplified brand values.
Attaching a brand to trending topics is simple — mastering it while amplifying brand values is not.
The EXTRA MILE project serves as a collaborative platform for the Airport Authority, business partners and NGOs to create shared value for the community. We created content with the right blend of hot topics and cultural trivia, leading to a surge in engagement rates.
In the wild
Keep exploring
