SSHK — Social Strategy Hong Kong Brief the desk

Case study

Taikoo Place

Personality Matters — Taikoo Place

Property & Retail Social Retainer
Taikoo Place — key visual

The story

A tone of voice with wit and charm.

The vibrant community of Taikoo Place makes it an ideal place to live, work and play.

To help shape its identity on the web, we refined the brand's tone of voice: every message sparkled with a blend of wit and charm, and offer and event posts came with a unique touch of wisdom — quality content that appealed to millennial audiences.

In the wild

Taikoo Place campaign content 1Taikoo Place campaign content 2Taikoo Place campaign content 3Taikoo Place campaign content 4Taikoo Place campaign content 5Taikoo Place campaign content 6Taikoo Place campaign content 7

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