Case study
HKU School of Nursing
It's All About the Audience — HKU Nursing
The story
Speak the audience's language.
To pull off any great social media strategy, we must have a thorough understanding of the audience.
We stepped up HKU School of Nursing's social media presence with dynamic videos in a style favoured by young people — and our videos became a firm favourite of students.
Results
- Significant growth in enrolment numbers following the campaign launch
In the wild
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