Careers
Officer — Public Affairs, Social Media & Crisis Management
Internship Hong Kong · Mong Kok
Responsibilities
- Outline goals and define target audiences with appropriate social media and digital platforms to convey clients' messages
- Formulate and implement social media strategies with action plans
- Assist clients to identify issues and manage social media sentiment
- Develop, manage and update brands' social media accounts
- Support the daily operation of engaging and promotional content development, ad boosting and ad placements
- Contribute to idea generation and execution of social-media-driven campaigns — videos, social posts, AR filters and KOL engagement
- Collaborate with internal and external clients to initiate and execute campaigns and routine content
- Improve continuously by capturing and analysing the appropriate social data and insights
- Handle ad hoc projects on a request basis
Requirements
- Local university student
- Strong research, analytical and writing skills
- Familiar with the ecology of different online forums and social platforms
- A good sense of public affairs and social issues